When word got out that former Abercrombie CEO Mike Jeffries‘ goal was to market clothing only to the “cool and attractive” buyer, the world laughed in unison as we watched Abercrombie fail as a company. We were ‘over’ the moose. It was easy for us to boycott a company we didn’t care about; just as it would would require no effort to ignore someone we don’t speak to anyways. The Salon Magazine article was published in 2006, when Abercrombie was still poppin’ (collars), and nobody was ready to retire their distressed flairs. It wasn’t until 2013 when the article resurfaced that Jeffries was essentially forced to apologize for his commentary. Kudos, humanitarian America.

In March of 2013, Lululemon was forced to recall 17% of their pants due to a manufacturing malfunction that created an unacceptable level of sheerness. In response, the company resorted to denial and consumer blame. Founder Chip Wilson* said matter-of-factly that some women’s bodies “don’t work” for Lululemon pants. It has been estimated that the scandal cost the company about 20 million (or 200,000 pairs of pilled yoga pants.)For some of us it was easy for us to stop shopping at a company that directly targeted our gapless thighs, Under Armor is cheaper anyways. However, many turned a blind eye to the scandal, as they still found the luxury athletic brand desirable; just as we did for A&F in 2006.

This week Urban Outfitters listed a “vintage,” faux-blood stained Kent State sweatshirts. The vintage “defects” on this product were OBVIOUSLY a reference to the 1970’s Kent State massacre, where four students who were peacefully protesting the Vietnam war were killed by the Ohio National Guard. While Urban Outfitters apologized for the “misunderstanding”, it is clear that the company thought the item was edgy and fashionable– for whatever reason. This isn’t the first time Urban Outfitters has royally fucked up. In June 2010, due to public outrage, they were forced to pull an “Eat Less” t-shirt offline. A company that appears to cater to the non-conformist “hipster” buyer, has publicly glamorized eating disorders and violence.

Urban (whose desired consumer is allegedly a forward-thinking liberal millennial), recalls pro-marriage equality apparel, pays employees minimum wage, and profits off t-shirts that say “Everyone loves a Jewish Girl $$$.” With devoted shoppers such as you and myself, president Richard Hayne, who according to Forbes is worth 1.6 BILLION, can afford to help fund campaigns for republican candidates against LGBT rights– MOVE OVER CHICK-FIL-A!!!

‘Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.’ – Gianni Versace

So, if we are what we wear, why do we shop at Urban Outfitters? Do we support inequality and insensitivity? Can we not purchase the same jewelry on Etsy or alcohol paraphernalia on Amazon? Is their clothing really SO unique that no other retailer could possibly offer a similar style? I don’t think so, guys.

I’m not suggesting you burn your bralettes, retire your Cheap Monday jeans, or smash your quirky shot glasses. However, recognize that the Urban Outfitters corporation is insensitive, and due to our inactivity, can get away with it. Don’t (want to) believe me? Their stock is on the rise; even immediately after a massive controversy. Until we refuse to fund a company that has on a large scale insulted just about EVERYONE, they will continue to release tasteless products, and make a filthy profit– thanks to us.

*founder of Lululemon Chip Wilson put in his resignation in December 2013