I’m going through a bit of an identity crisis. For years I thought of matching mother-daughter dresses when I thought of Lilly Pulitzer. Suddenly, I’m looking at the lookbook for their target line, and I find myself selecting products I want. I had a very particular idea about who I thought wore LP, but looking at this line— I think I’d consider it myself (what.is.going.on.) Anyways, for those of us who don’t identify as preppy, these pieces might just sell us on the brand.

So for those who were skeptics on whether or not Lilly for Target would “destroy Lilly’s reputation”, I don’t think thats the case. As someone who had a somewhat negative view on Lilly (and not because of the price), I’m now more open to the brand.

P.S its not available till April 19th, but its expected to be a huge turnout– you might want to pick out your favorite piece now.

p.s everyone needs a hammock.