Due to some immaculate product placement at this year’s Coachella, and some insta-famous bloggers behind the brand (oraclefoxblog and always judging to name a few) COACH looks like it might be able to pull off one of this century’s biggest comebacks. Before you dismiss this brand as being for lame-moms looking for a deal on a “sensible” bag, check out what they have to offer. In their defense, because they were “out” before social media was totally “in”, they dodged becoming the bag of the “basic bitch”— now well known to be Michael Kors.

Now before you go rocking your 7th grade multi-colored “c” bag, remember I did not suggest that to you. I’m simply suggesting that among the other contemporary bags you might be looking at (Kate Spade, Tory Burch, Rebecca Minkoff), perhaps you shouldn’t be counting Coach “out” (no pun intended) anymore.

Here are some of my favorite bags:

$263 (50% off)

$199 (50% off)

$475 

$83 (50% off)

$548 (50% off)

So yes– Coach is officially IN… Old Coach, not so much. Vintage Coach, always.