The Insider’s It Bags 2018

April 11, 2018

Image via @hadiaghaleb

What makes an It bag so highly coveted? Why do certain handbags suddenly become these cult-carryalls so lusted after? Anyone with an AmEx can walk into a store and buy the latest designer accessories on display, but that doesn’t make them stylish or fashion forward. Many times, it is just a case of being desperate to flaunt another symbol of wealth rather than personal style.

Leave it up to the fashion insiders, the real innovators, that see the worth in certain handbags and make waves in the industry. Often times it’s the bag’s material that sets it apart and creates a major buzz, such as Cult Gaia’s bamboo Gaia’s Ark. The latest must-have handbags are no different. Feast your eyes on Shrimps ‘Antonia’ Faux-Pearl Embellished Bag  and STAUD ‘Moreau’ Macrame and Leather Bucket Bag.

The dreamy, ultra feminine bag from English brand Shrimps has been spotted on everyone from top model Adwoa Aboah to my favorite blogger babe @Lornaluxe. The chic bucket bag from L.A. based STAUD is without a doubt the answer to the fabulous, but possibly overly-Instagrammed Cult Gaia bags, and by the looks of it, everyone who is anyone in the fashion industry has already got their hands on one for Spring and Summer. The macramé pouch that holds the bucket style is inspired by fisherman’s nets, making it especially appropriate to spice up outfits during the warm summer months by the seaside.

Shrimps ‘Antonia’

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STAUD ‘Moreau’

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Fashion editors, bloggers, influencers, celebrities and top models alike quietly start carrying the bag of the moment around, and then all at once, the rest of the world follows suit. Because of social media, the rest of the world catches up at lightning speed. If you can find out the name of your ex’s new girlfriend’s roommate’s brother’s best friend in under five minutes, imagine how easy it is to find the brand of the handbag that Olivia Culpo was carrying on vacation in Miami. If you can’t find it, another one of her 2.5 million followers will. But only those in the know will be able to grasp the trend while it’s still hot.

Unless it’s a truly timeless piece, you don’t want to be the one splurging on a trendy bag when those at the top of the fashion world chain have already moved on to something better. It should also go without saying that you should absolutely never purchase something just because you see other people doing so. Stay true to your personal style and wear what speaks to you…and should these two gorgeous handbags happen to be screaming your name, then now is the time to buy!

More about Charlotte O'Neill

Just another PR girl with an itch to leave one big city for the next. Currently living in Boston's North End. Poster girl for the phrase “champagne taste on a beer budget”. Creature of habit. Lover of fashion and have an irrational addiction to French skincare. When I’m not writing I’m waiting tables and spending tips on traveling and concerts. My claim to fame is that I once took a selfie with Mario Testino, and Posh Spice is my spirit animal.